Privacy Policy
Last updated: June 5, 2026
Ginkgo Residential LLC and its affiliates, subsidiaries, and related entities (collectively, “Ginkgo Residential,” “we,” “our” or “us”) respect your privacy and are committed to protecting it through our compliance with this policy. This Privacy Policy describes how we collect, process, retain, and disclose Personal Information through our website at ginkgores.com (the “Site”). Unless specifically stated otherwise, this Privacy Policy applies to Personal Information that we gather or collect via the Site and any other Ginkgo Residential website or online service that posts a link to this Privacy Policy.
For purposes of this Privacy Policy, “Personal Information” means information that identifies, relates to, or could reasonably be linked with an individual, such as name, email address, identification numbers, location data, and online identifiers. Personal Information does not include publicly available, de-identified, or aggregated information.
We may update this Privacy Policy from time to time, as indicated by the "Last updated" date at the top of this Privacy Policy. Any changes to this Privacy Policy will be effective as of the "Last updated" date at the top of this page, unless otherwise expressly indicated. We encourage you to review this Privacy Policy whenever you visit the Site.
1. Collection of Personal Information
We and/or our vendors may obtain Personal Information about you in several ways, including directly from you; automatically through the Site; and from our service providers, partners, and other parties.
We may obtain the following categories of Personal Information about you. The Personal Information we and our vendors obtain about you may vary depending on how you interact with us.
If required under applicable law, we will collect and process sensitive personal data only with your consent. If you choose not to provide or allow us to collect some information, we may not be able to provide you with requested features, services, or information.
Information You Provide:
All Customers:
Account information (name, email address, phone number, physical address, username, and password)
Demographic information (citizenship status, date of birth, and location information)
Identity documents (driver's license number, social security number, and government-issued identification numbers)
Payment information (through our third-party payment processors)
Rental history and property preferences
Communications with customer service
Rental reviews
User content (information you submit through reviews, comments, messages, or other content you provide through the Site)
Credit application information
Employee Candidates:
When you apply for employment with Ginkgo Residential, we collect:
Personal identifiers (name, email address, physical address, telephone number)
Professional or employment information (resume, cover letter, employment history, educational history, references)
Information you provide during the application and interview process
Background check information (if you proceed to the hiring stage and consent to background checks)
Ginkgo Business & Investment Partners:
Business information (company name, tax ID/EIN, business type, years in business)
Business contact information (names, titles, email addresses, phone numbers of authorized account users)
Information Collected Automatically:
Device information (IP address, browser type, operating system, device identifiers)
Usage information (pages visited, links clicked, time spent, search queries)
Location information (ZIP code, general location from IP address)
Cookies and similar technologies (including pixels, web beacons, and tracking technologies in emails and on our website)
Call recordings (Ginkgo customer service only—see Section 3 for details)
Information from Third Parties:
Social media platforms (when you connect your account or interact with us on Facebook, Instagram, LinkedIn)
Business partners and marketing partners
Publicly available sources
Credit reporting agencies: we obtain credit reports to evaluate creditworthiness for eligibility to rent
Analytics Partners: Our analytics providers (Google Analytics) collect information directly from your browser through cookies and pixels they set on our website. This information includes your browsing activity, device identifiers, and online advertising identifiers
2. Use of Personal Information
We retain and use Personal Information in connection with the operation of our business to:
All Customers:
Provide Services or Process Transactions: Maintain or service your account; operate and maintain our Site; provide information about our Site and services; process your payments and other transactions.
Communicate with You: Provide account notifications or service updates; respond to your questions or feedback; confirm your preferences; and contact you regarding services, billing, and transactions; and update you about features and offers that we believe will be of interest to you.
Operate Our Business: Perform system administration and technology management; carry out internal administration, such as recordkeeping and auditing; identify prospective tenants, partners, service providers, and vendors; manage our relationships with our tenants, business partners, service providers, and vendors; and fulfill other purposes disclosed at the time you provide your Personal Information.
Conduct Business Analytics: Evaluate how our Site performs; track and respond to quality and security issues; forecast and plan; develop statistics on engagement with our Site; and measure how well marketing and promotional activities perform.
Maintain Security and Integrity: Protect our Site from cyber risks; authenticate users; prevent, identify, investigate, and respond to fraud, illegal or malicious activities, and other liabilities; enforce our policies and terms; protect our rights; fulfill our legal obligations; and generally provide you with a secure experience when using our Site.
Perform Quality, Safety, and Internal Research: Evaluating how our Site performs; repair or improve the quality of our Site; track and respond to quality and security issues; and develop new or enhanced products and service offerings.
For Advertising and Marketing: Measure the use of our Site and effectiveness of our advertising and marketing; and uncover insights to improve our Site and provide our users with enhanced features and functionalities, such as personalized experiences.
For Legal and Compliance Purposes: Comply with applicable law, court order, governmental regulations, or other legal obligations; assist in an investigation, regulatory requests, litigation, or arbitration; protect and defend our rights and property, or the rights or safety of third parties; enforce our terms, policies, or any agreements with third parties; comply with health and safety obligations; and prevent crime.
For Corporate Restructuring Purposes: Evaluate or execute a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, as part of regular business operations or pursuant to a bankruptcy, liquidation, or similar proceeding.
For Employment Candidates:
Process and evaluate employment applications
Communicate with you regarding your candidacy
Conduct background checks (with your consent)
Comply with employment law requirements
Maintain records; and determine employment eligibility
3. Disclosure of Personal Information
We may disclose your Personal Information for the purposes described above to the following parties:
Our group of companies, including with our affiliates, subsidiaries, locations, and brands.
Agents, vendors, consultants, and other service providers so that they may provide their services to us, including customer service, Site operation and maintenance, product and customer service improvement, payment processing, auditing and quality control, communication, and other business operations.
Other parties at your direction or through your action.
Government or private parties to comply with law or legal process, respond to requests from public and government authorities, enforce our terms and conditions, protect our operations and our rights, privacy, safety or property of you or others, and allow us to pursue available remedies or limit the damages that we may sustain.
Our insurers and professional advisors to manage risk, exercise or defend against legal claims, and otherwise obtain professional advice.
Third parties as part of or during negotiations of any reorganization, acquisition, merger, sale, joint venture, assignment, transfer, or other transaction where another party assumes control over all or part of our business, assets, or stock (including in connection with any bankruptcy or similar proceeding).
4. Cookies and Other Similar Technologies
We and our vendors may use cookies, web beacons, pixels, and other similar technologies (collectively, “Cookies”) to:
Enable website functionality
Remember your preferences
Analyze website traffic and user behavior
Provide targeted advertising through business & investment partners
Detect and prevent fraud
Track email management
A "cookie" is a small text file stored on your device by your web browser that enables the website to recognize your device and remember information about your visit, such as your preferences and session data. Cookies may be "session" cookies, which are deleted when you close your browser, or "persistent" cookies, which remain on your device for a set period or until you delete them. A "web beacon" (also known as a "clear GIF" or "tracking pixel") is a small, transparent image embedded in a web page or email that allows us to track whether a page has been viewed or an email has been opened. A "pixel" is a snippet of code placed on a web page that enables the collection of information about your interactions with that page, including actions you take after clicking on an advertisement. These technologies may be deployed by us or by our third-party advertising and analytics partners and may be used in combination to collect information about your online activity over time and across different websites and devices.
Website Tracking
We work with advertising and technology partners who deploy cookies and pixels on our website. These partners include:
Advertising Partners: Google (Ads, Analytics, Tag Manager), Facebook, Microsoft Bing, AdRoll/Yelp, Shopper network, and other advertising platforms.
Technology Partners: Google Analytics
These technologies collect information about your browsing activity and online identifiers to provide targeted advertising across the internet. This list includes our primary partners; we may work with additional advertising and technology service providers from time to time.
Email Tracking
Our marketing emails may contain web beacons, pixels, or similar tracking technologies that collect information when you open an email or click a link within it. This information may include your email address, the date and time the email was opened, your IP address, browser type, device type, and general location. We use this information to measure the effectiveness of our email campaigns, improve our communications, and tailor content to your interests. You may limit email tracking by adjusting your email client settings to block the automatic loading of remote images or by opting out of marketing emails as described in Section 5.
Text Message Marketing
If you opt in to receive text messages from us, we may send you promotional messages, service updates, or property availability alerts via SMS or MMS. Message and data rates may apply. You may opt out of text message communications at any time by replying "STOP" to any message you receive from us. We collect your mobile phone number, consent status, and message interaction data in connection with our text message marketing program.
Social Media Content
When we embed content from social media platforms (Facebook, Instagram, LinkedIn), those platforms may set their own cookies. We don’t control these cookies. Please review each platform’s privacy policy for details.
Facebook Page Insights: When you interact with our Facebook page, Facebook provides us with anonymized, aggregated statistics about page views, demographics, and engagement.
Managing Cookies
You can manage cookie preferences through your browser settings or our available Privacy Settings. Most web browsers are set to accept cookies by default. You can usually modify your browser settings to block or delete cookies. To do so, follow the instructions provided by your browser, which are typically located within the "Help," "Tools," or "Settings" menu. You may also set your browser to notify you when a cookie is being placed on your device. Please note that if you block, disable, or delete cookies, some features of the Site may not function properly, and certain services may become unavailable. Additionally, browser-based cookie controls may not effectively limit the use of certain tracking technologies, such as web beacons or pixels, which may require separate opt-out mechanisms as described below. Some cookies are essential for website operation and cannot be disabled.
In addition to browser-based controls, you may opt out of interest-based advertising and tracking by our advertising and analytics partners through the following mechanisms:
Google Analytics: To understand how Google Analytics uses the data it collects, visit https://policies.google.com/technologies/partner-sites. To opt out of Google Analytics, install the Google Analytics Opt-Out Browser Add-on available at https://tools.google.com/dlpage/gaoptout. To adjust your Google advertising settings, visit https://adssettings.google.com.
Facebook: To manage your Facebook advertising preferences, visit https://www.facebook.com/adpreferences. You may also opt out through the Facebook settings menu on your account.
Microsoft Bing: To opt out of personalized advertising from Microsoft, visit https://about.ads.microsoft.com/en-us/resources/policies/personalized-ads.
AdRoll: To opt out of AdRoll's interest-based advertising, visit https://www.adrollgroup.com/privacy.
Industry Opt-Out Tools: You may also opt out of interest-based advertising from participating companies through the Digital Advertising Alliance (DAA) at https://optout.aboutads.info, the Network Advertising Initiative (NAI) at https://optout.networkadvertising.org, or, for mobile devices, through the DAA's AppChoices application.
Please note that opting out of interest-based advertising does not mean you will no longer see advertisements; rather, the advertisements you see may be less relevant to your interests. Additionally, opt-out preferences are typically browser- and device-specific, so you may need to opt out on each browser and device you use.
Some browsers and browser extensions support the Global Privacy Control ("GPC") that can send a signal to process your request to opt out from certain types of data processing. When we detect such a signal, we will make reasonable efforts to respect your choices indicated by a GPC setting as required by applicable law.
5. Your Privacy Rights and Choices
Depending on your state of residence, you may have certain rights regarding your Personal Information under applicable state privacy laws, including but not limited to the California Consumer Privacy Act (as amended by the California Privacy Rights Act), the Virginia Consumer Data Protection Act, the Colorado Privacy Act, the Connecticut Data Privacy Act, the Texas Data Privacy and Security Act, and similar state privacy statutes. These rights may include the following:
Right to Know/Access. You may have the right to request that we disclose to you the categories and specific pieces of Personal Information we have collected about you, the categories of sources from which your Personal Information was collected, the business or commercial purposes for collecting or selling your Personal Information, and the categories of third parties with whom we have shared your Personal Information.
Right to Correct. You may have the right to request that we correct inaccurate Personal Information that we maintain about you, taking into account the nature of the Personal Information and the purposes of the processing.
Right to Delete. You may have the right to request that we delete Personal Information that we have collected from or about you, subject to certain exceptions as permitted by applicable law.
Right to Opt-Out of Sale or Sharing. You may have the right to opt out of the "sale" or "sharing" of your Personal Information, as those terms are defined under applicable state privacy laws. To the extent that we sell or share your Personal Information, you may exercise this right by contacting us as described below.
Right to Opt-Out of Targeted Advertising. You may have the right to opt out of the processing of your Personal Information for purposes of targeted advertising. For information on how to opt out of targeted advertising through cookies and similar technologies, please see Section 4 above.
Non-Discrimination. We will not discriminate against you for exercising any of your privacy rights. Unless permitted by applicable law, we will not deny you goods or services, charge you different prices or rates, provide you a different level or quality of goods or services, or suggest that you may receive a different price or rate or different level or quality of goods or services as a result of exercising your privacy rights.
Submitting Privacy Rights Requests. To exercise any of the rights described above, you may submit a request by contacting us at https://www.ginkgores.com/contact-us. When submitting a request, please describe your request with sufficient detail to allow us to properly understand, evaluate, and respond to it.
Verification. Upon receiving your request, we may need to verify your identity to ensure that you are the person about whom we collected Personal Information. We may ask you to provide information that matches information we have on file about you. If we cannot verify your identity, we may deny your request in whole or in part.
Response Timing. We will acknowledge receipt of your request and respond within the timeframes required by applicable law. Generally, we will respond to verifiable requests within forty-five (45) days of receipt. If we require additional time, we will inform you of the reason and extension period in writing. If we are unable to fulfill your request, we will provide you with an explanation of the reasons.
Authorized Agents. You may designate an authorized agent to submit a privacy rights request on your behalf. To do so, you must provide the authorized agent with written permission to act on your behalf, and we may require you to verify your identity directly with us and confirm that you have authorized the agent to act on your behalf.
Right to Appeal. If we decline to take action on your request, you may have the right to appeal that decision. To appeal, please contact us using the information provided in Section 10 below. We will respond to your appeal within the timeframe required by applicable law.
If you receive promotional emails from us, you may opt out by clicking the “Unsubscribe” link included in our emails. Please note that we may still send you administrative emails, even if you opt out of marketing emails.
Advertising, Marketing, and Tracking Choices. For information on managing cookies and opting out of interest-based advertising, please see Section 4 above.
6. Supplemental State-Specific Privacy Notices
If you are a resident of a state that has enacted consumer privacy legislation, you may have additional rights with respect to your Personal Information. Please review the applicable supplemental notice below for information regarding your rights and how to exercise them.
California: If you are a California resident, please see our Supplemental California Privacy Notice at [https://www.ginkgores.com/california-privacy-notice] for information about the categories of Personal Information we collect and your rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act ("CCPA/CPRA"), including the right to know, right to delete, right to correct, and right to opt out of the sale or sharing of your Personal Information.
Virginia / Colorado / Connecticut / Other States: If you are a resident of Virginia, Colorado, Connecticut, or another state with applicable consumer privacy legislation, please see our Supplemental State Privacy Notice at [https://www.ginkgores.com/state-privacy-notice] for information about your rights under applicable state law, including the right to access, correct, delete, and opt out of certain processing of your Personal Information.
7. Data Security
We take reasonable steps to secure your Personal Information; however, no data storage or transmission can be guaranteed to be completely secure and without risk. Thus, no storage or processing of your Personal Information or other information on the Site, or on other servers or databases to which the information may be transferred, can be guaranteed to be completely secure.
8. Data Retention
We retain Personal Information for as long as reasonably necessary to fulfill the purposes for which it was collected, as described in this Privacy Policy, and as required to comply with our legal obligations, resolve disputes, enforce our agreements, and protect our legitimate business interests. When determining the appropriate retention period, we consider the nature and sensitivity of the Personal Information, the purposes for which we process it, applicable legal and regulatory requirements, and whether such purposes can be achieved through other means.
9. Other Online Services
The Site may include functionality that allows interactions between the Site and a third-party website, platform, tool, application or other service, and accessing or display of third-party content via the Site. For example, you may be able to share content from the Site to your social media profile on an external online service. Additionally, the Site may contain external links at your convenience that we do not control, review, or have responsibility over. This Policy does not apply to the practices of companies that we do not own or control.
10. Children's Privacy
Our Services are not intended for, and we do not knowingly collect any Personal Information from, children under the age of 18. If we learn we have collected or received Personal Information from a child under 18 years old without verification of parental consent, we will delete that information. If you believe we might have any Personal Information from or about a child under 18, please contact us as described in Section 10 below.
11. Contact Us
If you have any questions about this Privacy Policy, you may contact us at: https://www.ginkgores.com/contact-us
